CARLOS ALBA

I'm a Director, Producer, and Writer who has spent more than two decades shooting, cutting, and delivering stories for television, streaming, social, and theatrical projects. I run Parlo Films, a Dallas-based production company focused on high-impact advertising, especially in the legal space, as well as original film projects.

My work sits at the intersection of cinematic visuals, clear messaging, and strategic thinking. I care about ideas that are honest, bold, and executed with precision.

Truth over comfort, strong ideas over noise, execution over theory.

For me, filmmaking is about intention. Every frame should have a purpose. Every line should move the story. Every campaign should make the audience feel something and remember who you are.

Career

Over 20+ years, I've directed and produced hundreds of commercials and multiple feature films. I've worked with personal-injury law firms, automotive brands, TV networks, and independent producers—often building campaigns from the ground up. I understand the full chain: concept, script, directing, camera, edit, sound, color, and delivery.

Always learning. Always evolving.

I integrate AI and modern tools into my creative workflow to explore ideas faster, support writing and planning, and streamline post-production. AI doesn't replace the creative process—it amplifies it.